Product designerBased in Houston, Texas

Alex Oyebade

I design fintech and learning products people fall for on the first tap, then keep coming back to.

Hey 👋 I heard you needed a product designer? You're in the right place.Delivered

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The short version

Design that turns first-time users into churn stats regulars.

10Products designed, from first sketch to shipped screens
05Industries: fintech, payments, edtech, streaming and fitness
02Platforms: mobile apps and responsive web

Selected work(04)

Four to start with, across fintech, payments and learning. Scroll the stack, then see every project.

01 / 04
FintechRebrandMobile + web

bank78

A rebrand and redesign for a bank used by over a million Nigerians, made for up-and-about professionals.

Role
Senior & lead designer
Year
2024
Outcome
45%+ more users
View case study
02 / 04
FintechBankingMobile

VendStack

A personal banking app for Nigerians with global lives: naira and foreign balances, transfers home and abroad, and cards that work anywhere.

Role
Product design, from the ground up
Year
2022
Outcome
70,000+ users
View case study
03 / 04
EdtechCreator economyWeb app

Contentionary

A web app where schools, educational centres and creators share, sell and engage their students and subscribers.

Role
Dashboard design
Year
2022
Outcome
100+ users, ₦4m+ revenue
View case study
04 / 04
FintechStrategyMobile + web

Flow Finance

Earned wage access, cards, savings and bills, so a monthly pay cycle stops deciding when emergencies get handled.

Role
Product strategy & design
Year
2023
Outcome
Add your metric
View case study
See all 10 projects
Off the clock

Playful explorations.

UI experiments, components and quick ideas, pinned from my Dribbble.

See all on Dribbble
What I bring

One designer for the whole journey, from why to shipped.

  • Product strategy

    Positioning, prioritisation and roadmaps grounded in what users actually need and what the business needs to grow.

    DiscoveryCompetitive auditsRoadmaps

  • UX & interaction

    Flows that feel obvious on first use, from onboarding to the hundredth transaction.

    User flowsPrototypingUsability testing

  • UI & design systems

    Polished mobile and web interfaces, plus component libraries engineers can build from without guesswork.

    Mobile & web UIComponent librariesDev handoff

  • Brand identity

    Identities like Pollen's, built to work as hard inside the app as they do on a billboard.

    LogoVisual languageIllustration direction
How it runs

Four steps, no mystery.

  1. 01

    Listen.

    Stakeholder and user interviews, analytics and support tickets, to find where people get stuck.

  2. 02

    Map.

    Flows, information architecture and the riskiest assumptions, agreed with the team before any pixels.

  3. 03

    Make.

    Prototypes tested with real users, then UI and a design system the team can ship from.

  4. 04

    Measure.

    Launch, watch activation and retention, and keep sharpening whatever moves the numbers.

Beyond the pixels

A people person who happens to push pixels.

I realised early that I love helping people see new perspectives and get unstuck. When I'm not designing, I'm in virtual and physical communities leading conversations on emotional intelligence for tech talent.

These days I'm based in Houston. Oh, and I take the best iPhone pictures, which probably explains the polaroids.

HoustonLagos
Designing from Houston, mostly for people across Africa.
Say it /Oh-yay-BAH-day/

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